Blue Jeans Are Fine, But in New York and Paris, Everyone Knows This Colour Is Much Cooler

I think of the blue jeans in my collection as a blank slate for an outfit. Easy and reliable? Yes, but interesting or outfit-enhancing? Not especially. They're what I reach for if I'm popping to shops or running errands, but not so much if I'm heading out to the office or meeting friends in the evening. Still, I love the ease and casual cool of denim, which has motivated me to track down a fresh trend that can easily stand in where my blue jeans fall short. After a little time searching—pulling inspiration from New York, Paris and beyond I've noticed that so many of the chicest dressers are swapping blue jeans for beige this season, and I'm feeling inspired to do the same.

Naturally, Alexa Chung is steering the shift. I spotted her styling the beige jeans trend with a fresh white tee and black ballet flats this week. I'm sure that, were she to have styled them with a blue pair, I probably wouldn't have looked twice, but in a wash of light beige, her outfit had an easy coolness that blue couldn't match.

Less stark than white, but just as easy to style, you'll feel much more at ease (read: less scared of scuffs or spills) styling jeans in this more forgiving colour. Wearing well with white T-shirts, this trend would also pair seamlessly with the other staples that populate a capsule wardrobe, including black and grey knits and sleek tailored blazers.

Not a denim trend we've seen much of lately, this season the style is primed for a revival and, with a sign-off from Chung and recent sightings in New York and Paris, I expect it won't be long until the beige jean makes its way into many of our wardrobes.

Catering to the growing demand, brands including H&M, Mango and Reformation have already tested out the trend, and I've also spotted chic iterations at Róhe and Miu Miu, too.

To discover the denim trend I personally deem much cooler than blue, read on to shop my edit of the best beige jeans below.

Shop Beige Jeans: